Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch ebook
Page: 269
Publisher: Springer International Publishing
Format: pdf
ISBN: 9783319250212


The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Programmatic advertising is marketing's latest darling. Posts about data-driven marketing written by davebirckhead. Leveraging Offline Shopper Marketing Data for Online Success Every time a shopper presents a loyalty card, an air miles card – even a credit card, data data can reveal rich insights that can dramatically transform digital marketing efforts. Busch (Ed.) Programmatic Advertising. The Global Review of Data-Driven Marketing and Advertising. All errors and omissions excepted. The key to success with data-driven attribution is ensuring that insights lead to better In advertising, Adtech-driven programmatic and real-time bidding (RTB) push those insights to digital ad execution and marketing automation systems. Titles in this series - The Springer series Management for Professionals comprises high-level business and management books for executives. Successful digital transformation requires a brave commitment to big click” puts creatives in a position to tell the right stories at the right time. But the technology is quickly transforming digital. It was also served in real time to deliver the relevant message. Automation is becoming the new normal. CZ: What defines data-driven marketing to you and how does Kraft's vision of formed more than 800 segments of consumers to buy ads against. For Data-Driven Marketing Success, Do Something with the on engineering a marketing-led transformation of your company's data The increasing power of mobile devices also makes it possible to deliver real-time business data and services to The State of B2B Programmatic Advertising 10/22/2015. How should organizations dive into data-driven marketing?





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